make cents - buy local Broome Business

make cents - buy local is a community information portal offered free of charge to the Broome community

We are an advertising alternative that considers social responsibility of greater importance than another annoying ad or a post office box stuffed full of brochures.

We want to change the way Broome businesses spend their advertising dollar. We want to place reemphasis on public relations and less on self promotion.

We want to promote Broome 24 hours a day, 7 days a week, 365 days a year and raise the profile of youth, sporting and community groups and promote the businesses who support them.

Our concept is simple - Our challenge is a little more difficult.

If you could add up every dollar that is spent on advertising in our local paper every week, both of Broomes’ commercial radio stations and a local magazine the total would be phenomenal. Did you know they are all owned by News Ltd/West Australian Newspapers Holdings Ltd.

Imagine if say 10% all these advertising dollars were directed towards our youth, sporting and community groups. By conservative estimate say $100,000 pa would make a massive difference to Broome’s sport, youth and non profit community groups. It would certainly capture the attention and generate positive word of mouth. It would be good advertising.

Choose a rewarding way to advertise that benefits Broome, Broome residents and your business. Use your advertising dollar to build a stronger Broome.

Independently adopt a youth, sporting &/or community group and lend them your financial support. It is great advertising.

The truth is the internet is changing the way people access information. Newspaper circulations globally are in rapid decline and Commercial Radio and Television are losing market share to new and emerging technologies everyday. They no longer hold the same impact.

Advertising by definition is “to call public’s attention to products or services for sale”. What better way.

Maybe its time you considered a change to the way your business advertises?

Start small and test the water and very soon you will the realise the water is just fine.

make cents - buy local Broome Business